Pat McGrath, the legendary makeup artist, will finally be releasing a permanent makeup collection. This is a huge change from the makeup artist’s existing business plan, which was founded on the idea that demand trumps supply. McGrath's previous seven makeup releases have sold out in minutes, even causing site crashes. This permanent makeup collection will finally allow her products into the hands of more consumers.
The permanent makeup collection will launch first on patmcgrath.com on September 16 and then hit Sephora stores starting on October 6.
The launch will come in two waves: first on September 16 with 40 shades of lipstick and then on September 28 with 11 shades of lip liner, 5 shades of eyeliner, a mascara, and an eyeshadow palette. E-mail subscribers may have the opportunity to shop the collection earlier via secret pre-sales.
Prices will range from $25-$125 per piece. Lipsticks will retails for $38 each, Eye Pencils and Lip Pencils for $25 each, Mascara for $28 and Eye Palettes for $125.
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