Monday, October 24, 2016

Too Faced Park Avenue Kisses

What it is:
A holiday lipstick wardrobe containing 3 bestselling Too Faced Lipsticks and a Limited Edition makeup bag

Colors in the Set:
  • La Crème Lipstick in Sugar Daddy (nude rose)
  • La Crème Lipstick in Pink Chocolate (berry brown)
  • La Matte Lipstick in Rebel Heart (matte cool red) 

Swatches:

Verdict: Once again another amazing holiday gift set. The lipstick sets are just slaying my existence this year. First off this set is an amazing deal because it includes three full sized lipsticks which normally retail for $22 a piece. Second the formula of the lipsticks is soo creamy and hydrating, even for the matte shade. Finally, the colors included in the set this year are so wearable and I can see them looking great on a variety of skin tones. I would definitely recommend picking this set up for yourself or as a gift this holiday season. 

If you would like to pick up your own Too Faced Park Avenue Kisses Set it is available for $29.00 at ULTA, Too Faced. Click the links for more details: ULTA Too Faced Cosmetics

Wednesday, October 19, 2016

Pat McGrath to Launch Metalmorphosis 005


After her past 4 successful lab releases Pat McGrath is bringing us another amazing product for the Holidays. Just today, McGrath previewed her fifth Pat McGrath Labs launch, Metalmorphosis 005. 

Metalmorphosis is all about metallic eyes and will also mark the first time that McGrath will be bringing back a product after it was sold out.

This time around, Gold 001 is being joined by her “sisters” silver, bronze and copper, McGrath said. Every kit comes with a cream shadow, a pigment in the same shade, a Mehron mixing liquid and a black, dual-ended liquid eyeliner (to achieve a bold or fine stroke). Each of the four Metalmorphosis 005 sets retails for $60, an Everything Kit containing all four colorways for $165, and a single Dual-Ended Marker for $24. The range will hit the makeup artist’s web site, Patmcgrath.com, on Nov. 15 and select Sephora doors and sephora.com on Nov. 22.


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Monday, October 17, 2016

Too Faced Merry Macarons Palette

What it is:
An Ulta exclusive, Too Faced Holiday 2016 eyeshadow palette containing 12 gorgeous shadows infused with a delicious macaroon scent and a deluxe sized Better than Sex Mascara.

Colors in the Palette:

  • Coconut (warm beige)
  • Dulce De Leche (matte caramel brown)
  • Banana Cream (warm golden medium brown)
  • Almond Mocha (cool dark taupe)
  • Champagne Rose (golden pink)
  • Mint Chocolate (matte warm dusty purple)
  • Tiramisu (matte soft fawn)
  • Chocolate Raspberry (deep amethyst)
  • Praline (warm gold shimmer)
  • Honey Lavender (pale mauve)
  • Violet Cassis (vibrant orchid)
  • Cookies and Cream (matte black w/ silver sparkle)                   


Swatches:


Verdict: Yet another fun "Christmas in New York" set from Too Faced Cosmetics for the 2016 Holidays. This set is exclusive to ULTA and is all about the eyes. The eyeshadows are very creamy and pigmented, which is what I have come to expect from Too Faced. For me this palette is a pass, only because I have already purchased the Grand Hotel Cafe set which I feel has similar colors in it.



If you would like to pick up your own Too Faced Merry Macaroons palette it is available for $39.00 at ULTA. Click the links for more details: ULTA

Wednesday, October 12, 2016

Trish McEvoy Files Trademark Lawsuit Against Too Faced Cosmetics


Company Backgrounds:

Trish McEvoy is a well-renowned makeup artist and Founder of Trish McEvoy Beauty. She founded her company in the mid-seventies when the only readily available makeup tools were the sponge applicators that came free with compacts. Client-demand for Trish’s custom-made products led to the development of her groundbreaking color and skincare lines followed by the launch of her mood-elevating Fragrance Wardrobe. In 1995 Trish changed the face of makeup with the invention of her patented Makeup Planner beauty organizer, the one-and-only portable makeup vanity. In 2003, Trish McAvoy published a book titled “The Power of Makeup: Looking Your Level Best at Every Age.” The book is essentially a guide to help women align their skin care and beauty routines with their individual degree of makeup use. Today Trish McEvoy is synonymous with the very same principle that is the foundation of her business: makeup has power, inside and out.

Too Faced Cosmetics was created in the late 90’s by Jerrod Blandino and his partner Jeremy Johnson. The duo longed to start a company that brought glamour and femininity back to the cosmetics industry. Inspired by a love of Paris, unabashed girliness and the transformative power of cosmetics, they created Too Faced, a boutique brand with big dreams. The company quickly became known as a beauty industry game-changer, inventing the world’s first glitter eye shadow, plumping gloss, and 24-hour crease-proof shadow primer.  Today, Too Faced Cosmetics has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear. Too Faced strives to empower others to “Own There Pretty.”

When most people hear the phrase “The Power of Makeup” they think of YouTube Beauty Guru, Nikkietutorials. In 2015, she released a video showing the transformative power of makeup which went viral, garnering her millions of views. The tagline “The Power of Makeup” began to pop up all over social media, with 1,000s of individuals following in Nikki’s footsteps. As a result of her new found fame, Nikki recently collaborated with Too Faced Cosmetics to release a limited edition makeup palette called, “The Power of Makeup” which has led to the following lawsuit.

The Lawsuit

Late last month Trish McEvoy, LTD. filed a suit against Too Faced Cosmetics, LLC in New York claiming that Too Faced had entrenched on their trademarked tagline, “The Power of Makeup.”

A representative for the Trish McEvoy brand claims that the alleged use of the trademark by Too Faced Cosmetics is likely to confuse costumers and damage the company’s brand. The company has been using the tagline since 2004 after the release of McEvoy’s book.

Lawyers for Too Faced Cosmetics have insisted that Trish McEvoy has not used the trademark, and that the use of the designation by Too Faced did not violate Trish McEvoy’s rights.

Both brands are comparably placed in the beauty market with each reporting annual revenues of around $200 million.

Currently Trish McEvoy is seeking monetary damages

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