Monday, June 20, 2016

Julep is coming to ULTA

Julep, the online beauty company, is coming to ULTA Beauty this July 2016.

This is not the first time Julep has entered a retail store but it will be the first time the company has their own display. Julep launched at Sephora and Nordstrom a few years ago and since then Sephora no longer carries Julep products, making Nordstrom their only retail store distributor.

In December 2015 started carrying a few of Julep's products on a trial basis to see how customers reacted to the brand before its in-store launch. From July 31 to Aug. 4, Julep will enter 250 Ulta stores with 57 of their most popular products — including Love Your Bare Face cleansing oil and It’s Whipped matte lip mousse. An additional 50 stores will start to carry Julep during the end of 2016, with plans to expand to more locations in 2017.

According to Julep founder and CEO, Jane Park, this new partnership with ULTA Beauty will be one of the brand's most significant off-line presences. This partnership will give Julep a presence in about 1/3 of ULTA's 900 stores.

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