Tuesday, August 16, 2016

Victoria Beckham to Launch a Limited-Edition Cosmetic Collaboration with Estée Lauder

My favorite Spice Girl and fashion icon, Victoria Beckham, has collaborated with Estee Lauder to launch a limited edition makeup collection. The Victoria Beckham Estée Lauder collection will debut in the U.S. and the U.K. on Sept. 13, 2016.

The collection will be sold in select retailers, including Victoria Beckham Dover Street, Bergdorf Goodman, Selfridges, Neiman Marcus, Saks Fifth Avenue and Nordstrom, plus the retailers’ web sites.

The collection contains 15 items, including a limited edition portable lighted mirror. While the main focus of the collection is on the eyes and lips, there is also a bronzer, highlighter, and skin cream. The skin and face products are designed to be multitasking, while the lip and eye items are bold and glistening with shine and texture. The prices for the collection will range from $30 to $1,200.

In an interview with Women’s Wear Daily, Beckham said that her aim with her collection is to empower women, fill a few market niches, complement her fashion collection and relay some of the makeup and skin-care wisdom she’s gathered from a life spent on airplanes, red carpets and in the full glare of paparazzi flashbulbs.

“I was very specific about what I wanted. It was about the must-have items that I felt everybody should have in their makeup bag, things that are really quite difficult to find because I know, I’ve searched,” said Beckham.
The aim was also to deliver products people could immediately associate with her, “whether it’s a smoky eye, a nude lip, or dewy skin. So I’ve been very honest, very true to myself. This has been something that I’ve wanted to do for so many years,” she said.

Estee Lauder plans to support the collections launch through digital and social media, and through public relations and events. Victoria Beckham is planning on doing two personal appearances, one at Bergdorf Goodman and at the other at Selfridges in September.

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